BRAND VOICE GUIDE
One voice. One message. Across every touchpoint in your sales cycle.
From marketing to sales to customer service, a cohesive voice is what connects your team to your values and your customers to your shared mission.
Give your brand a voice that’s iconic.
The brand voice bible your whole team can stand behind
Your classic brand book focuses on visuals – which logo to use where, your brand colours, and a one-slide summary of your brand values. All essential stuff.
But your brand voice…that’s the stuff your brand lives and breathes by.
The stuff your sales team embodies, that your investors feel in your pitch deck, that your customers connect to – because it guides every avenue of your business.
Messy messaging should never stand in the way of you communicating how insanely valuable your solution is. It should never stand in the way of your growth potential.
The Brand Magnifier is your single source of truth to build a cohesive brand your audience instantly recognises. Because being iconic isn’t an option. It’s about survival.
So what if you could?
Deeply resonate with your audience in a way that transcends every aspect of your business. With the right language to form that connection
Better understand how to position your brand uniquely and compellingly in a crowded market
Cut the generic buzzwords and industry jargon. Instead, communicate with emotionally charged, hyper-specific messages your audience simply can’t ignore
WHAT YOU’LL GET
Harness a voice that projects your brilliance. With insights you can take action on
The Brand Magnifier package is the A-Z of communicating with your audience.
From pinpointing your mission and understanding your customer avatar, right down to specific phrases that spark real emotion for your ideal customers.
We’re magnifying your messaging so you can consistently make an impact on the people that count.
Your brand voice guide will include all of this and more…
Positioning strategy
Mission and vision
Core values
Brand archetype
Customer archetype
Brand story
Tone of voice
Brand glossary
“Brilliant when it comes to branding…”
“Emma is brilliant when it comes to branding. She has supported us for almost two years in executing our brand development strategies for [our company] and my personal brand. Her ability to pay attention to detail and to really understand our business shines through in every piece of work.”
– CEO, US Medtech Company
WHAT HAPPENS NEXT?
Unlock new growth potential by unifying your team behind one voice
Gain clarity on how to communicate who you are and what you stand for as a brand – to differentiate from your competition and blow your target customers away.
Step One: Hop on a strategy call
We’ll spend around 90 minutes together talking all things brand. By the end of the call, we’ll have everything we need to create your brand guide including your in-depth brand persona and ideal customer avatar.
Step Two: Review and refine
This is where you review everything and we hold our clarity call to make sure your brand shines and feels aligned with your goals.
Step Three: Put it in action
This is where you review everything and we hold our clarity call to make sure your brand shines and feels aligned with your goals.
Imagine… how this level of insane clarity could take your business to the next level
Request your free discovery call and let’s find out.
Frequently Asked Questions
A. The process takes roughly 28 days to create your custom brand voice and tone guidelines. But the process is flexible depending on how long your team needs to review the documentation.
A. Due to NDAs involved, we can’t email sample guides. Send us a discovery call request and you’ll get to see some examples on the call. We’ll talk through how we customise the guides depending on the goals of every client.
A. That’s our job! Through our proprietary process, we discover, refine, and document your brand voice so you can get a whole new level of clarity on the voice and personality of your brand.
A. Of course. We will work with any brand information you already have. If you have a brand book that’s purely design-related, we can merge the two together, or if there are already some juicy branding bits we can pull out, we’ll incorporate those into your new guide.