Pricing in Your Offer – It’s Not About You, It’s About Them December 20, 2024 When pricing and positioning your offer, it’s tempting to anchor decisions on how much it costs to produce, how hard you’ve worked on it, or Read More »
Write Like an FBI Negotiator: Leveraging Negotiation Tactics for High-Converting Copy March 7, 2024 Marketing copy is a negotiation on steroids. When it comes to copywriting, the goal isn’t just to inform or entertain. It’s to persuade. To convince. Read More »
Why Is My Landing Page Not Converting? [10 Problems + Fixes] March 2, 2024 What do you do when you think you’ve crafted the perfect landing page for your killer lead magnet, it goes live and just… Sits there? Read More »