BRAND VOICE

Dial in Your Messaging to Create Your Iconic Voice

Stories sell. And we craft brand stories that do more than generate sales.

They create fanatic brand advocates. 

Master of Brand Voice Badge (Emma Williams)
Copy Posse Eye Challenge (Branding)

Stop gatekeeping your own value with a confused message

Your brand voice is the stuff your brand lives and breathes by.

The stuff your sales team should be embodying, that your investors feel in your pitch deck, that your customers connect to – because it guides every avenue of your business.

Messy messaging should never stand in the way of you communicating how insanely valuable your solution is. It should never stand in the way of your growth potential.

The Brand Magnifier is your single source of truth to build a cohesive brand your audience instantly recognises. Because being iconic isn’t an option. It’s about survival.

So what if you could?

Deeply resonate with your audience in a way that transcends every aspect of your business. With the right language to form that connection

Better understand how to position your brand uniquely and compellingly in a crowded market

Cut the generic buzzwords and industry jargon. Instead, communicate with emotionally charged, hyper-specific messages your audience simply can’t ignore

WHAT YOU’LL GET

Harness a voice that projects your brilliance. With insights you can take action on

The Brand Magnifier package is the A-Z of communicating with your audience. 

From pinpointing your mission and understanding your customer avatar, right down to specific phrases that spark real emotion for your ideal customers. 

We’re magnifying your messaging so you can consistently make an impact on the people that count.

Your brand voice guide will include all of this and more

Positioning strategy

Mission and vision

Core values

Brand archetype

Customer archetype

Brand story

Tone of voice

Brand glossary

“Brilliant when it comes to branding…”

“Emma is brilliant when it comes to branding. She has supported us for almost two years in executing our brand development strategies for [our company] and my personal brand. Her ability to pay attention to detail and to really understand our business shines through in every piece of work.”

– CEO, US Medtech Company

WHAT HAPPENS NEXT?

Unlock new growth potential by unifying your team behind one voice

Gain clarity on how to communicate who you are and what you stand for as a brand – to differentiate from your competition and blow your target customers away.

Step One: Hop on a strategy call

We’ll spend around 90 minutes together talking all things brand. By the end of the call, we’ll have everything we need to create your brand guide including your in-depth brand persona and ideal customer avatar.

Step Two: Review and refine

This is where you review everything and we hold our clarity call to make sure your brand shines and feels aligned with your goals.

Step Three: Put it in action

This is where you review everything and we hold our clarity call to make sure your brand shines and feels aligned with your goals.

Imagine… how this level of insane clarity could take your business to the next level

Request your free discovery call and let’s find out.

Frequently Asked Questions

A. The process takes roughly 28 days to create your custom brand voice and tone guidelines. But the process is flexible depending on how long your team needs to review the documentation.

A. Due to NDAs involved, we can’t email sample guides. Send us a discovery call request and you’ll get to see some examples on the call. We’ll talk through how we customise the guides depending on the goals of every client.

A. That’s our job! Through our proprietary process, we discover, refine, and document your brand voice so you can get a whole new level of clarity on the voice and personality of your brand.

A. Of course. We will work with any brand information you already have. If you have a brand book that’s purely design-related, we can merge the two together, or if there are already some juicy branding bits we can pull out, we’ll incorporate those into your new guide.

Got a project in mind?

Let’s Talk!

Hire us for your copy project so you can take off your copywriting hat and go back to the work that lights you up.

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