Emma Williams

Marketing copy is a negotiation on steroids.  When it comes to copywriting, the goal isn’t just to inform or entertain. It’s to persuade. To convince. To negotiate.  And who better to learn negotiation tactics from than the FBI? In this…

What do you do when you think you’ve crafted the perfect landing page for your killer lead magnet, it goes live and just… Sits there?  No conversions, no interest.  Or at least not the massive influx of downloads you were…